You’re probably already familiar with affiliate links. It’s basically when a blogger posts a link to a brand’s website, that’s an affiliate link. The blogger is then paid by the company based on the purchases made by anyone using that link. No need to think about fees, shipping or customer support. It’s a great way to easily monetize your influence while creating content on your blog! But did you know that you also can use affiliate links on all your other social platforms? If not, lucky for you, that’s what today’s blog post is about!
Think creatively about affiliate links
For years bloggers have been dominating the influencer market but we’re seeing a tendency that influencers on all social platforms are starting to use affiliate links. It’s all about being creative depending on your platform. Here are our best tips:
The way you integrate the affiliate link into your content isn’t the same depending on your social media platform of choice. Instagram won’t allow you to post a link directly in your comment. You can in your bio though! A beautifully styled picture, with an inspiring quote and a friendly reminder to check the bio will definitely get your followers to click on your link. We did a little test ourselves and had a conversion rate of 2,5% just by having an affiliate link in the bio (see picture)!!! For years, having a conversion rate of 0,70 – 1% for fashion and blogs has been relatively good. So you can imagine our excitement about this! Note: It is very important to mention that the link is an affiliate link.
Youtube can generate up to 3% in conversion rate and with many ways to implement the links, it can be a profitable solution. For instance, you can add affiliate links into your video’s description. Make you sure you create the desire for your audience to click on it by referencing the product in your video.
Also, Youtube allows you to add annotations directly into the video. This is a useful tool that permits you to decide exactly when during the course of your video your audience will see your affiliate link. Building momentum throughout your video to the affiliate link will surely lead to a strong conversion rate. However, don’t overuse annotations or you’ll risk people tapping out and disabling them at the start of your video.
Did you know you could also monetize those 4000 facebook friends of yours? Well yes, even if you don’t know half of them. Before you start posting away, Facebook has some guidelines regarding branded content. There are a couple things you need to remember. First off, it’s required to clearly express that you’re making an affiliate post. You can still be creative here, no need to hire a lawyer to say that you might make a couple bucks if people follow what you preach in your post. Second of all, tag the brand that’s offering the product you’re promoting. A small ‘@Ferrari’ after talking at length about the new Testarossa isn’t much and is plenty enough.
First off, it’s required to clearly express that you’re making an affiliate post. You can still be creative here, no need to hire a lawyer to say that you might make a couple bucks if people follow what you preach in your post. Second of all, tag the brand that’s offering the product you’re promoting. A small ‘@Ferrari’ after talking at length about the 2017 Aperta isn’t much and is plenty enough.
Bloggers, you have a lot more freedom. Build up to the link with some words of wisdom beforehand. Make sure the links stand out with eye-catching color. Another great way to use affiliate links on your blog is also to have a picture in your sidebar with a weekly topic such as a wish-list. You can also create a page on your blog with affiliate links to your favorite webshops. Be creative – you can practically incorporate affiliate links everywhere on your blog!
How do I earn money?
Alright, let’s now dive a little deeper. The conversion rate is the percentage of people actually buying a product after having clicked on your link. If 100 people click and 1 person buys, you have a conversion rate of 1%. For instance, if you post an affiliate link to that cool bag you just got off ASOS for 50€. Every single time someone uses your affiliate link to buy that bag, you’ll receive 3,50€. Don’t tell anyone but you can also use the Woomio affiliate links on your own purchases.
It’s important to note that, conversion rates rarely exceed 2% for fashion bloggers.
Track your affiliate campaign
If you want to get the most out of affiliate marketing, you’re going to want to measure the impact of your campaigns over time. Woomio gives you the tools to understand which of your affiliate posts garnered the most engagement from your followers. Whatever the reason may be, if you wrote the right words or took an amazing picture, this is valuable information that you can use in other posts in the future.