To all the influencers out there we’ve created this Google Analytics Guide to help you get started tracking on your blog data.
This is because it will give you a tremendous insight into who reads your blog, when, and what they like to read. Google analytics is an extremely important tool for the professional blogger on Woomio because it allows you and brands you are working with to keep track of the following
- Who visits your site
- What they do when they are on your website
- When they visit your website
- Where did they arrive on your website from
- How they interact with your site’s content
Time Spent: 10-15min.
How to Signup with Google Analytics
Step 1: First you would need to create a Google Analytics account. To do this, visit Google Analytics Signup Page.
You will see a screen like the one below. If you already have a Gmail account, then use that to sign-in with. If you don’t have a Gmail account, then you would have to create an account for yourself.
Step 2: Once you sign-in with your Gmail account, you will be prompted to a screen like the one below. This is where you will signup for Google analytics with your Gmail account.
Step 3: On the next screen, you will be given choice to choose between website or mobile app. Make sure website is selected.
Currently, Google is offering a Universal Access account, which is in beta and comes with extra features and a classic analytics account. Feel free to choose either of them. Even if you choose classic analytics, you will be upgraded to new features once they come out of beta.
Enter your Website’s URL, Account name (it can be anything that you like), country, and the time zone.
Once you have entered this information click on the Get Tracking ID button. You will be presented with Google Analytics terms and service which you must agree to, so click on I Agree button.
Step 4: Now you will be presented with Google Analytics tracking code. Copy this tracking code as you will need to enter it in your WordPress site.
Leave the analytics browser tab open because will need to revisit it, once you have installed the code on your WordPress site.
How to Install Google Analytics in WordPress
There are 3 ways to install Google analytics in WordPress: “Direct paste”, “functions.php”, and “plugins” (don’t get scared by the “techie” terms!).
Plugins Method (Recommended)
There are tons of plugins available to add Google Analytics to your site. However, it is usually best to just use a simple light-weight plugin like: Insert Header and Footer
Once installed simply paste the Google Analytics code in the plugin’s setting page.
Direct Paste Method
Copy the code that you received in Step 4, and paste it in your theme’s header.phpright after the <body> tag.
Functions.php Method (only use this if you know what you are doing)
Add the following code in your theme’s functions.php file and don’t forget to paste your Google Analytics code from Step 4 here.
Once you have installed Google Analytics on your site, you can go back to the screen from Step 4 and click Save.
You can now click on the Reporting tab to see your site’s analytics overview. It takes Google up to 12 – 24 hours to start providing you with the site stats.
Note: This is only for Self-Hosted WordPress.org blogs. Free WordPress.com sites cannot use Google.
How to Enable Demographics and Interests in Google Analytics
Why: The demographics and Interest sections allow you to better understand who your blog visitors are. By enabling this function in your Google Analytics you get insights about age, gender and interests.
Time spent: 4-5 min.
To make the Demographics and Interests data available in Analytics, you need to update Analytics to support Advertising Reporting Features.
How enable Advertising Reporting Features:
- Sign in to your Analytics account.
- Select the Admin tab and navigate to the account (if you have more blogs connected to one account) and property for which you want to enable these features.
- In the Property column, click Tracking Info, then click Data Collection.
- Under Data Collection for Advertising Features set Advertising Reporting Features to ON.
When the Advertising Reporting Features is set to ON you are can move on to enable demographics and interests.
How to enable demographics and interest in Google Analytics
- Sign in to your Analytics account.
Select the Admin tab.
- Navigate to the account and property where you want to use Demographic and Interests data.
- In the PROPERTY column, click Property Settings.
Under Advertising Features, set Enable Demographics and Interests Reports to ON.
Now you should be all set. We hope our Google Analytics Guide was helpful. Happy tracking!