Scrolling down your Instagram feed on a lazy afternoon, you’ll notice the amazing number of followers many fashion bloggers have. They’re tall, beautiful and seemingly inaccessible, and talking about the coolest stuff. For many years they have been the most well known type of influencers when it comes to monetize their influence. If you have a good eye, and aren’t that lazy, you’ll also notice them implicitly mentioning or posing with products. Sometimes, it’s quite obvious – but the readers doesn’t care because it’s naturally incorporated in their universe. This effective way of collaborating with brands can lead them to cash in BIG. Did we mention the 10 million dollars a year that Chiara Ferragni brings in? If you haven’t yet heard, this is the future of marketing: seamless integration of products and content creators, or influencer marketing. But who are these influencers cashing in?
Social influencers monetizing their influence in any industry
Like we said, fashion bloggers are the obvious example. However, studies show the market is huge, growing and fashion is only a fraction of it! Case in point, Megan Jerrard and her blog Mapping Megan. She translated her love of travel into a lifelong adventure, visiting 45 countries in the past 10 years. All this while being offered lodging, meals and money from eager brands. She’s now taking advantage of her influence to venture into eco-tourism.
Alright, let’s look at another example. 10 years ago, Kath Younger reported her weight loss journey by posting a picture of every meal she ate. If people bending over backwards to take pictures of their food annoys you, think about this: amongst other perks, she’s been invited to the White House! Kath is now a full-time mother and blogger now. Most importantly, she has no work/life boundaries.
These are just two examples of influencers from two very different industries, but there are cases like these in almost any industry! So, in other words it’s not only fashion bloggers that can monetise their influence.
Smaller influencers are people too!
We’ve now established that profitable influencers are everywhere and in every industry, but do you also see one when you look in the mirror? The answer is certainly much more positive than you assume. As we’ve mentioned in a prior post, there are three main categories of influencers: mega-influencers, the Chiara Ferragni-types; macro-influencers, more than 5000 followers; finally, the rest of us, micro-influencers. If this is your category, you have specific advantages that other groups don’t! New studies show that the rate of engagement of your followers with your content decreases after 1000 followers.
If you’re into numbers or still don’t believe us, influencer marketing generates healthy ROIs in a wide spectrum of areas from gaming to grocery shopping according to a recent Burst Media study. Food and fashion are where the truly amazing numbers are, in excess of $10. Blogs and Facebook are the most effective platforms in influencer marketing. However, YouTube, Instagram and Twitter are also solid bets according to a Tomoson study. So whoever you are, whatever you’re into and however you express it, we’re interested! And so is that companies that look for influencers just like you!
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