5 musts in every holiday influencer strategy

”It’s the most wonderful time of the year…” – Don’t we all know and love Amy Williams famous christmas carol? As a marketer Christmas starts early and can be anything but wonderful if you aren’t prepared! Halloween, Black Friday, Cyber Monday, Christmas and New Years pose great opportunities for you to incorporate influencer marketing into your holiday strategy

In today’s blog post I’m gonna give you my 5 best tips on how to roll out holiday influencer marketing campaigns faster than you can DIY one of those ugly christmas sweaters!

Before we get to the actual plan let me just provide you with some hardcore holiday facts. Did you know that the average consumer start their holiday shopping in November and finishes already by early December!? A whooping 78% of consumers use the internet for holiday shopping [1] and influencers has a major impact on internet shoppers as they can convert 3-10 times higher purchasing rate than offers coming from the brand itself [2]. Conclusion: It’s crunch time for marketers and the race to fill out the influencer holiday shopping list starts now!  

1. Set goals
Driving sales is probably on top of everyone’s mind, but having said that, its a good idea to set up some other goals as well. For instance, how many people do you want to reach in a certain age group or how many email signups do you wish to attain?

2. Identify influencers
In relation to the above, start already now finding the influencers that suits your brand. The right influencers makes a great difference in every campaign. Wheather your budget is large or small the important thing is to find the influencers with a following similar to your target audience. We always recommend you look at the influencer profiles on our discover platform: Woomio


3. Be creative
The beauty of influencer marketing is that it allows you to be creative. Just to name some ideas: Video series with influencer hauls, multi-channel influencer content (cross-media marketing), hashtag campaigns, giveaways and contests.

4. Include online deals
Creating a strong ‘call to action’ tends to lead to higher sales during the holiday season. Black Friday and Cyber Monday are all about saving money. In 2014, 1.5 billion was spent on Black Friday alone [3]so why not use influencers to brand your crazy holiday offers with fun contests and shareable content?

5. Prepare your Social Channels
With 65% of shoppers looking at social media for the perfect gift, it’s important that your own social channels are ready for the traffic generated from influencers.

  • Always change your Facebook header to the current holiday, naturally.
  • Make sure your Instagram account is active and has a consistant look.
  • Constantly update your YouTube-channel with the latest haul videos.

Bottom line is that no influencer can make a significant difference if the company’s holiday strategy isn’t well coordinated and their social media channels are not up-to-date.

So, good luck marketers this holiday season! I hope all your influencer wishes comes true. Happy Holidays!

[1] 5 Holiday Shopping Trends To Watch
[2] 5 Holiday Shopping Trends Marketers Need To Know
[3] U.S. Thanksgiving, Black Friday Sales Break $1B; Total Holiday Spend Online Will Be $89B

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