Influencer marketing is quickly shaping up to be one of the most important online marketing channels. And it’s easy to see why. It’s cheap, it’s effective and it blows traditional advertisement out of the water! Especially in relation to ROI (Return of Investment).
ROI Is Going Through The Roof!
Compared to other types of advertisement, influencer marketing generates a ROI that goes through the roof. A study shows that influencer marketing has a 16 times higher ROI than an average digital marketing campaign! The study also proves that an average influencer campaign has 11 times better returns than a traditional banner ad campaign!
But it doesn’t stop there! A different study concludes that businesses are making $6,50 for every $1 spent on influencer marketing! And that’s on average! Which means that you could stand to make even more. The top 13 procent are making as much as $20 or more for every $1 spent!
An added advantage that influencer marketing also has compared to traditional marketing is that its content lives on even after the campaign has ended. The content is out there on the internet being googled and discovered all over again, which means it has the potential to keep generating ROI – indefinitely!
Act Now – Before It’s Too Late!
You can’t argue with these numbers. In fact, influencer marketing is so cost-effective that marketers can afford to make mistakes. The ROI is so high that there’s time for marketers to try things out, improve the campaigns and still generate a profit. However, if you’ve read our last blog post you know that this won’t last forever. The ROI of influencer marketing is high now because there’s an arbitrage. This means that the cost of an influencer campaign is much cheaper than what the effect is really worth – for now! Soon the arbitrage will close and the prices will even out.
So there’s never been a better time to get started than now! There’s real analytical data that backs up just how effective influencer marketing is and that it generates a ROI that’s unlike anything else in marketing. So what are you waiting for? Sign up to Woomio now, and get started on your own influencer campaign. Discover the right influencers and measure the effect of your collaboration every step of the way – with Woomio, it’s never been easier to launch a successful influencer campaign!