Getting past vanity metrics in influencer marketing
While influencer marketing is incredibly effective it can be difficult to measure. These so-called vanity metrics may at first glance
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A good dose of humour is just what the marketing doctor ordered
Taking a humorous approach in your marketing efforts might prove more fruitful than you think. A clever campaign can be
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Business Cards and Influencer Profiles
This will elaborate upon influencer business cards and profiles – displaying the information you need to find your influencer candidate In
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The Discover Platform
This will provide you with the instructions to utilise the Woomio Discover Platform – meant to locate influencers within the market
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Influencer lessons from Kim Kardashian West
What can we learn from one of the largest influencers out there? Regardless of Kardashian West’s followers, locating your demographic
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Should marketers spend money on amplifying influencer content?
There is still stigma among marketers to pay for amplifying influencer content. Let’s discuss the advantages of boosting content and how
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Social Media Beginners Guide Part 4
In the final segment of this 4 part series, now is the time to get ambitious. Here are 6 basic
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Social Media Beginners Guide Part 3
Having built the foundation of your SoMe profiles, gotten a handle on content, interaction and engagement, Part 3 will take
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5 musts in every holiday influencer strategy
”It’s the most wonderful time of the year…” – Don’t we all know and love Amy Williams famous christmas carol?
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Social Media Beginners Guide Part 2
Continuing from Tuesday blog-post on how newly started influencers or businesses can kick off their social media journey, this week
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