Uncertain about how to identify the right influencers for your brand. No worries, below we show you how.
Do Your Research!
Research is everything, when trying to identify the right influencers. It is important to know who they are, what kind of followers they have and which collaborations they’ve previously done. Some important things to look for are posted below.
Which Brands Have They Featured Previously?
Identifying these brands will give you a good idea of which brands the influencer likes. Maybe they even featured your brand at some point. The most ‘natural’ endorsement is when a brand works with an influencer who genuinely likes their brand. Maybe they have even featured it before doing the collaboration.
How Many Followers Do They Have?
Followers are not everything, but it still indicate the reach of the influencer’s content.
Are People Engaging With Their Content?
The engagement rate is what’s really important. The exact engagement rate can be hard for companies to detect, for each influencer. But you can get an idea by looking at the number of likes, shares and comments compared to the number of followers. Or even better use the Woomio, Discover platform where you get all the data you need in one place. Engagement shows that people are actually willing to receive the message of the content, making them more willing to purchase, in the end.
Do They Have an E-mail?
Displaying an e-mail on their social media shows that they are ready for people and brands to contact them. It indicates that they are open to collaborate.
Do They Have a Website/Blog?
If they do, it’s a good place to find even more information about them. A website can work as an online résumé because it shows what they do and what they are capable of, in terms of content creation.
Do They Represent Your Brand Personality?
The influencers you choose to work with have an effect on how your brand is perceived by consumers. That’s why it’s important to choose influencers who reflect what your brand is or what you want your brand to be.
Find Your Influencers
According to Adweek, 75% of marketers find it challenging to find the right influencers for their brand. At Woomio we have created an influencer platform, which is a database where your company can search for relevant influencers. Each influencer has filled out a media kit with information about their relevant categories, previous collaborations and social media platforms. Go to Woomio.com to learn more!
Some Other Important Factors
Make Sure They Are Consistent
Consistency in content is important. It keeps people interested and it shows a certain credibility and determination.
Look At What Your Competitors Are Doing
Which kind of influencers are your competitors working with? Has it gone well for them? Learning from others might save you some hurdles, along the way.